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loading itself in condition I’m gonna hit there live alright guys welcome welcome welcome to our our brand new pop-up class if you can hear me please let me know inside of the comments if you can hear me if you can’t hear me please let me know inside of the comments I’m just gonna head over to you – real quick to see if this is streaming okay see it says live now let me test the audio yes I can hear it praise Jesus excellent excellent excellent awesome guys thank you so much thank you thank you thank you I’m so excited to share this information with you right now let me grab my window which is here okay perfecto so welcome to our brand-new really quick pop-up class so I’m actually going to be teaching this class tonight lies the full master class but I wanted to show you guys like kind of like a sneak peek because a lot of you guys are growing your own businesses online as Christian entrepreneurs and a lot of you guys particularly on this channel have t-shirt businesses and a lot of you guys email me and DM me a lot and asked me about sales and how to build your audience from line and so I wanted to do like this quick mini version of the full class I’m gonna be teaching for free tonight so make sure you click the link in the description box to sign up for that free class okay so here it is I’m gonna tell you the secret this is what I do a god the hood girl this is what I teach my students in the School of Business like this is it okay so when you’re starting a Christian business online the hard way is to create a product based off your gut instinct right you’re like this is gonna work this is gonna be amazing this is gonna be what I absolutely know is gonna sell and this is what God is gonna help me sell to millions of people so you could create a product based off your gut instinct and then step number two you constantly promote your product on social media hoping people will buy it you’re on Facebook saying buy my stuff you’re on Instagram saying buy my stuff you’re on YouTube team buy my stuff you’re on Twitter and pictures and periscope LinkedIn saying buy my stuff and then step number three after your saying by yourself nobody buys your stuff so you end up feeling exhausted and you’re like all this must have been a bad product and this must have been a bad t-shirt and this must have been a bad book because nobody bought it or barely anybody buys it and then you decide to just put that product on a bookshelf and say you know what I’m gonna see you later sis and then you’re gonna you try to create a new product again based off your gut instinct and repeat these same steps over and over and over again and the reason why I put lol’s because this is exactly what I did for years and years and years and got those of you guys who are watching please comment your name and what city you’re joining from in the comment box so I can properly welcome you because unfortunately YouTube is different than Facebook and it doesn’t show me who’s actually on so let me know so I can properly welcome you thanks so much for watching so this is the owners why I know this hard way so well is because I did this when I started my business in 2013 this is how I brand by business I was like this is what’s gonna work and I spent six months creating a product right and then I got on social media and tried my best to find people to buy it and then when people didn’t buy it I’d be like oh this is just a bad product even though nobody had told me was about I would just say this is a bad product and put it on the digital bookshelf and then try something else and I kept doing that over and over and over again and it was so frustrating and so annoying but my aha moment came when somebody who had purchased my very first film the Christ effect that purchased the DVD and they emailed me and said hey your movie was awesome I’d really like to buy another movie from you what are you doing next and that was kind of my aha moment cuz I was like wait so somebody who was already purchased from me before wants to purchase me again from me again as opposed to me trying to find new people to buy the same product over and over again so that’s when I realized that there’s a better way an easier way to start a Christian business online and it’s not a way that I invent it it’s actually a strategy that I learned in business school but I completely forgot until that person emailed me and the strategy is something called 1,000 true fans it’s this theory made by a man named Kevin Tully and he actually wrote the theory for the music industry he said that any musician any artist any performer can make six figures a year if they focus on finding one thousand true fans one thousand people who will buy all their CDs and buy all their concert tickets or buy all their t-shirts and will spend over a one year period at least a hundred dollars on their merch one thousand true fans to buy a hundred dollars worth of stuff from you in one year gets you a six-figure business and I remember I learned this in business school when I remember thinking to myself oh that’s too simple that can’t be true that’s whatever like come on and I remember kind of reading the article and being like wow this kind of this would be amazing but I remember dismissing it and thinking that’s too simple because most of us as as business entrepreneurs we think in terms of all these massive tech giants like Facebook and Instagram who have one app that they sell to new people all the time Facebook isn’t constantly releasing new apps and new services they have what you have one Facebook profile and their goal is to get as many new people to sign up to that app as possible so as entrepreneurs we oftentimes have the second point of view we’re like let’s create one amazing amazing product and have it go viral and have millions of people buy that one product and that’s how we’re gonna make our money online and that’s what I thought too but the truth is that as a solopreneur with limited ad spend and limited budget and a limited team it’s very difficult to find a million people to buy your one product very very difficult but what is easier it’s finding a thousand people who will buy one product from you and then will buy a second product from you and then will buy a third and a fourth and a fifth because you are serving them what they want there are a lot of amazing celebrities who run their businesses way kylie jenner started out with her lip kitsis and when she released her lip kits to her snapchat audience they sold out in like seconds and I remember cuz I tried to get any warning it sold out sold out so quick but did she try to sell lip kits to all these new people know what did she do she will release I shadow to the same people sold out of that then what did she do she released lip lip gloss to the same people sold out of that then what did she do she started doing collections with her sisters so those are the same people then what did she do now she just released a skincare line she’s not trying to still promote her original lip kids to new people no she just sells new products to the same people over and over again hey SIA Armagh thanks so much for joining on thanks so much for jumping on cest really really good to see you so Kylie Jenner is just one person who does this another person who does this sis beyonce may I say my love is not trying to sell her CDs and sell her merch and sell her amazing stuff to people who have never heard of her in remote parts of the world right who did she sell to girl she sells to the Beehive that’s what she sells to she’s not worried about people who don’t like Beyonce she’s not worried about people who don’t care about her stuff she has a dedicated audience of people that she makes new products for new concerts for new merch for over and over again same thing with Justin Bieber and the little believers same thing with Lady Gaga and the little monsters people do not try to constantly find new people to buy their same products these amazingly successful entrepreneurs create new products for the same people over and over again and since that’s exactly what I do here at God to a girl that’s exactly how what I teach you to do on the gothcorp School of Business 2.0 and that’s exactly what I’m talking about tonight on my free masterclass it’s a little something called the purpose profit formula and I created this formula based off of Kevin Kelley’s concept of a thousand true fans so Steph never wants to build in a Christian business online is to build an email list online of an audience the people that is passionate about learning what you are passionate about teaching in your business this is key because if you build an email list of people online who don’t care about what you’re teaching then there’s no point you want to build an email list of people online who you can serve over and over again with what you teach in your business so if you have a t-shirt business you want to build an email list of people online who are interested in buying the types of t-shirts that you sell if you are an author you want to build an email list to people online who are interested in reading the types of books that you write if you are a filmmaker like me you want to build an email list online of people who are interested in watching the types of movies that you produce it benefits me zero percent if I build an email us online of a hundred thousand people who like sci-fi movies I can’t see on Syfy when my husband takes me to a sci-fi movie I’m angry I’m like why did you do this why did you put me here like that benefits me No zero percent is I will never make a sci-fi movie and watching 10 years I make a movie I will never make a sci-fi movie it doesn’t benefit me at all what I like to make our Christian romance movies so I want to build an audience of people who like watching Christian romance movies so you want to make sure you both an audience online and email this online of people who are a passion about learning what you’re passionate about teaching and one of the questions that I get a lot is well Stephanie why does it have to be an email list why can I just build out my Instagram or my facebook or my YouTube of people who are interested the problem with that is that you do not own social media social media is rented space and if you build up your audience of people on social media and social media disappears tomorrow you have no way to contact your audience and your business just close its doors overnight this happened to a lot of people who used to build their business on MySpace they contacted they’re the only way they were in touch with our audience is through MySpace and so when myspace went under and barely anybody’s on myspace anymore they lost their audience same thing with vine vine was massive vine was huge and then Twitter purchased that bad boy and closed it and all those vine stars overnight lost access to their audience you the thing about an email list is that you you own those email addresses you own that database if social media closes tomorrow you still have your email list so you want to use social media to get people on your email list not just focus on building your email list okay once you build an audience online that’s passion about learning when you’re passionate about teaching step number two you’re gonna ask your audience what they want to learn from you says this is the secret you’re gonna ask your audience what do they actually want to learn from you and this is my secret for how I be able to have how I’ve been able to create products that sell 100 percent of the time since I started using this formula two years ago 100 percent of my products sell because I asked my email list what they want and then step number three I create a product that teaches them what they told me they want that’s the secret you build your audience online you ask them what they want and then you create products that give them what they want you don’t guess you don’t use your gut instinct you don’t try to figure it out you don’t use a magic crystal ball what you do is you build an audience you ask them what they want and you give it to them over and over again this is the purpose profit formula this is what I do in my business guide the wood girl this is what I teach you how to do in the School of Business 2.0 and if you want more examples of this if you want to see me dive deeper into this tonight I’m teaching a free masterclass called how to build your Christian business online and it’s gonna dive deeper into using the purpose profit formula for your business so to sign up for free go to purpose legend com slash entrepreneur workshop that’s purpose legend com slash entrepreneur workshop you can click the link in the description box below of this video and I’m teaching tonight 8:00 p.m. Eastern Standard Time if you’re watching this video after tonight 8 p.m. Eastern Standard Time still go and sign up because I will probably teach the class again in two weeks I’m not quite I’m not positive but just in case still go and sign up cuz I’ll probably teach the class again in two weeks all right my love’s thank you so much for joining me on this very quick pop-up class apple of God’s eye said hello god bless you sister god bless you too my love god bless you too I pray all as well Jesus willing I will see you guys um in in six hours because it’s currently 2:18 all right my labs let me see if I can Apple gods I said thank you for sharing oh it’s my absolute pleasure thank you so much um okay so now I’m trying to figure out how to actually end the screen oh I see I see all right guys love you guys so much thank you so much for being part of this channel and I’ll see you on the live glass tonight all right guys DYI

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